Tuesday, March 10, 2009

So, after not being really happy to my solution to this problem, I decided to try something different but still focusing on the topic of shaving.

So I branched off from this information I found about the manipulation of women into shaving their armpits and legs and took more of an anti-ad approach. Also, I wanted to utilize the screen printing process in a different way than printing onto paper, because I can do that easily through my printer- I wanted to print onto a more interesting material.

So, the rejection of manipulation imposed by advertising.
my new idea:

girls who do not conform to this now societal norm are making a bold statement, so I wanted my project to be bold too- but want to also incorporate some of the information I learned through my research process.
Kind of like in the 60s when some women rejected shaving during the Hippie movement, this is like a 2009 graphic-T version of the same rebellion.
Here is what I came up with.

Sunday, March 1, 2009

IDEA

Manipulation piece

So after researching about shaving advertising in the 1940s, I decided to take copy from an old Advertisement "Summer Dress and Modern Dancing combine to make necessary the removal of objectionable hair." I also wanted to use the photo of Betty Garble who was used in these advertisements.

Betty Garble info: Her iconic bathing suit photo made her the number-one pin-up girl of the World War II era. It was later included in the Life magazine project "100 Photos that Changed the World". Grable was particularly noted for having the most beautiful legs in Hollywood and studio publicity widely dispersed photos featuring them. Hosiery specialists of the era often noted[citation needed] the ideal proportions of her legs as: thigh (18.5") calf (12"), and ankle (7.5"). Grable's legs were famously insured by her studio for $1,000,000 with Lloyds of London.